If you’re tired of the backlink grind and think it’s time to rethink your strategy, here’s a post that could prove quite timely. Instead of chasing links, attracting them naturally is a great way to try something that’s different and works too.
With the help of our community of experts and leaders, we explore how brands can leverage the power of interactive tools, calculators, and unique resources as potent link-building assets and valuable on-site additions to attract high-quality backlinks, boost their SEO, and establish themselves as industry authorities.
From mortgage calculators to carbon footprint estimators, discover the tools that can transform your website into a backlink magnet!
Read on!
Script Length for Video Production
A Script Length Estimator Tool could be a simple yet highly effective resource for video production companies or creative agencies to feature on their website.
The tool would allow users to input a script’s word count and estimate the resulting video length based on standard pacing for various formats.
This tool would naturally appeal to scriptwriters, marketers, and video creators, offering an easy way to plan video lengths accurately.
By addressing a common industry pain point, it would become a valuable resource for inbound links from blogs, forums, and other video production professionals looking for practical tools.
Ryan Stone
Founder & Creative Director, Lambda Video Production Company
Global Plastic Impact
A “Global Plastic Impact Tracker” may be the perfect companion to the sustainability space. This would enable citizens to find out how single-use plastics are degrading the environment around the world.
For instance, they could put in their area or a certain kind of plastic debris – such as water bottles or grocery bags – and receive data on how much trash was produced each year, how long it took for the stuff to break down, and how much was released into the ocean.
Incorporating real-time data might also enable the tracker to reveal active cleanups or policies in place around the world.
I think this type of tool could provide more of an overview, which might help people map their personal practices against the overall climate issues of the world.
This piece of content would also receive tons of backlinks as it’s very enlightening and talks about something everyone is interested in.
Sustainability businesses, green bloggers, and even schoolteachers could leverage the tool to bolster their writing with reliable, captivating data.
And if it were to have something interactive such as a map or progress indicators of global waste reduction targets, it would be even more shareable and effective.
Antoinette Jackson
Creative Director & Founder, SuperBee
SEO Content Clusters
A unique and highly valuable tool we recommend for brands in our industry is an SEO Content Cluster Generator.
This type of tool helps users input a core topic or keyword and receive a well-organized content cluster, complete with related subtopics, internal linking suggestions, and blog title ideas. It aligns perfectly with our expertise in optimizing blog content for organic traffic.
It’s currently available on subscription, but we plan on showcasing our “Cluster” feature in action for free on our website soon.
A tool like this is not only practical but also highly shareable, as it solves a common pain point for content marketers and SEO professionals – planning comprehensive, high-performing content strategies.
When you offer this resource for free on your site, you naturally attract backlinks from marketers, SEO agencies, and bloggers referencing the tool in guides, tutorials, or case studies. It also positions your brand as a thought leader and trusted partner in content strategy.
Some other tools I suggest are a Content ROI Calculator, Headline Generator, and a Tone of Voice Analyzer (ours is called Echo).
Inge Von Aulock
Founder & COO, Penfriend
Fuel Efficiency and Carbon Footprint
A “Fuel Efficiency and Carbon Footprint Calculator” would be the first of its kind in the self-drive car rental space.
This might allow users to input their vehicle they would like to rent, the approximate distance they would like to drive, and driving preferences like the speed or the type of terrain they like to drive.
The program would then estimate how much fuel they’d use, what it would cost, and how bad the trip was for the environment in terms of carbon emissions. It can also contrast the footprint of the chosen rental car with that of other vehicles or modes of transport so that users can decide accordingly.
That kind of transparency goes beyond sustainability to appeal to eco-tourists looking for efficiency and accountability.
This kind of resource might be a source of backlinks from travel blogs, environmental groups, and personal finance blogs who are interested in promoting budget and green travel.
And add some features like routes to save on fuel or emissions to reduce during the drive and it becomes even more convenient and direct.
I think that linking the functional to the ecological really helps the brand position itself as customer- and planet-centric.
James McNally
Managing Director, SDVH [Self Drive Vehicle Hire]
Personal Branding Score
A unique and effective tool that brands in the personal branding and PR industry could feature on their site is a Personal Branding Score Calculator.
This resource would empower entrepreneurs to assess the strength of their personal brand by evaluating key factors such as online presence, social media engagement, PR coverage, and content strategy.
The tool would offer users a personalized report that highlights their brand’s strengths and areas for improvement, coupled with actionable insights to enhance their overall branding.
For instance, it could suggest strategies that blend traditional PR with modern tactics like influencer partnerships, SEO-focused content, and social media optimization.
These recommendations reflect the proven methods used by firms like Level Up PR, which emphasizes guaranteed visibility and dynamic branding strategies.
Not only would this tool provide immense value to entrepreneurs looking to refine their personal brand, but it would also act as a natural backlink magnet.
Marketers, PR professionals, and bloggers would likely link to the tool, as it offers tangible resources and insights that can benefit their audiences.
By integrating such a calculator, brands can attract organic backlinks while simultaneously positioning themselves as thought leaders in the competitive PR space.
Sahil Sachdeva
CEO & Founder, Level Up PR
Home Improvement Costs
I personally think one of the best methods to get backlinks in the home improvement industry is an online cost estimator.
Those types of tools let homeowners enter specific information – how large their house is, what kind of material they’re after, and how much of a job they want done – and instantly get a custom estimate.
I find these tools helpful because they solve a question customers ask, “How much is this going to cost me?”
A roofing calculator, for instance, gives an estimate by square footage, material, and local labor rates.
This not only helps prospective customers but also sets the brand up as transparent and educated.
This type of tool gets backlinks on a normal basis as other websites (blogs, comparison sites, forums) want to link to resources that provide them real value.
Tyler Hull
Owner and General Manager, Modern Exterior
Media Value for PR
We are a public relations agency that works with sustainable packaging and energy brands, so for those clients, we recommend using tools like Sustainability and Energy Savings Impact Calculators to encourage traffic and backlinks.
For our own industry, we would recommend a Media Value Calculator. It might help users estimate the monetary value of earned media placements compared to paid advertising.
For example, the tool could calculate the equivalent cost if the exposure was purchased as ads by inputting metrics like impressions, reach, and engagement.
This provides a concrete way for businesses to understand and quantify the ROI of PR efforts.
Christine Wetzler
President & Founder, Pietryla PR & Marketing
ROI for Digital Marketing
A unique tool that brands in my industry could feature is an ROI calculator for digital marketing campaigns.
This tool would allow businesses to input their ad spend, engagement rates, and conversion data to calculate the return on investment for their campaigns.
It’s a resource that many marketers and businesses would find useful, and they’d likely link to it in their own content or share it with their audience.
For example, if a company wrote an article about optimizing ad spend, they could include a link to the ROI calculator as a helpful resource.
This type of tool naturally attracts backlinks because it provides value to others in the industry.
Adnan Jiwani
Assistant Manager Digital Marketing, Ivacy VPN
Mortgage Payments
Real estate agents and brokerages can host a mortgage payment calculator.
All too often, clients need to estimate a monthly payment based on a proposed purchase price of a home.
A helpful tool on your website to estimate this payment is a great resource and an easy way to acquire backlinks naturally.
Baron Alloway
Broker of Record, Alloway Property Group
Divorce Calculations
When you think of divorce mediation, you don’t think about calculators, but my calculator pages are my top landing pages.
I take existing calculators and improve their clarity and user interface, and I also create novel ones that none of my competitors have.
Not only do potential clients spend time on my calculators, but other attorneys in the state use them too, since they are clear, easy to use, and provide rigorous, clear .pdf reports at the click of a button. Since Google tracks repeat visitors, my calculator pages always rise in the SERPs.
- What do divorcing couples want to know?
- How much will child support be?
- How much will alimony be?
- What would my after-tax income be after paying or receiving child support or alimony?
- What percent of my stock options or RSUs belong to the marriage and what percent of them might go to the other spouse during divorce?
- How much will my pension benefit be?
- What percent of my pension was earned during our marriage, and how much might I lose or gain in a divorce?
- In states with “delay” periods built into the process, when will my divorce be absolutely final?
- If he takes the car and the 401k and I keep the house, how close to 50-50 are we?
Calculators take some conceptual thinking and some low-cost programming from online freelancers, but then they do work for you and your potential clients everyday into the future.
Julia Rueschemeyer
Divorce Attorney, Amherst Divorce
The BoostMyDomain team thanks these experts and leaders for taking the time to share their valuable insights on unique tools, calculators, or similar resources that brands in the industry could feature on their site to naturally attract backlinks.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!
