How do you ensure your content not only ranks well in traditional search results but also appears in the increasingly prevalent AI-generated results?
This is the critical question facing SEO professionals and businesses alike as AI continues to reshape the search landscape.
To provide practical answers and actionable strategies, we turned to the BoostMyDomain community of seasoned SEO experts and business leaders.
We asked them to share the specific tactics and techniques they’ve found most effective in optimizing content for AI-powered search engines.
This post compiles their insights, offering a guide to mastering SEO in the age of AI, with a focus on real-world strategies that deliver results.
Read on!
Hanzel Talorete
This strategy isn’t just about metadata—it involves rewriting content for natural language models.
By structuring sentences to fit AI logic, such as condensing ideas into concise data points and answering questions directly, we dominate results.
At Get Smart Series, we’ve also found success in using semantic triples and synonym-rich headings to reinforce topic authority.
This approach may seem overly technical, but the proof is in the visibility.
Search engines don’t just rank content; they use it. AI doesn’t “read”—it learns.
Teach it with structure, and your content earns a permanent place in AI-generated results.
Hanzel Talorete
Content Manager, Get Smart Series
Debbie Moran
In my experience, the key to optimizing content for AI search engines is understanding how AI ‘thinks.’
It’s not just about keywords—it’s about creating content that feels almost like a conversation with the user. I’ve seen great results by blending subtle keyword optimization with storytelling.
For example, I often embed user questions directly into my content, then answer them with personal anecdotes or examples.
This human touch resonates well with AI’s focus on intent.
I also prioritize hyper-local or niche topics—things AI might overlook in favor of broader searches. By doing this, I ensure my content not only ranks well but stands out in AI-generated results.
Debbie Moran
Marketing Manager, RecurPost
Dionne Ricafort
The most effective tactic I use for optimizing content for AI-powered search engines is creating “answer-first” content.
AI tools prioritize clarity and relevance, so I start every piece of content by addressing a specific question in the first sentence or paragraph.
Think of it as teaching the AI what it needs to know—fast.
Then, I layer in nuanced, well-researched insights to ensure it’s not just skim-worthy but substantial.
The controversial part?
I focus less on traditional SEO keywords and more on structuring content with clear, simple language that mimics how humans naturally speak and search.
AI loves context and intent, not just keywords.
If you’re still chasing old SEO tricks, you’re optimizing for a search engine that no longer exists.
Dionne Ricafort
Marketing Manager, CSO Yemen
Alexander Sverchkov
Using AI to create schema markup for more unusual cases has been a huge time-saver for me and the SEO team at Uptick Marketing.
While common types like “FAQ” or “How-To” are well-documented and easily accessible through schema markup generators, finding reliable examples of niche schema types—like “Educational Event” or “Occupation”—can feel like searching for a needle in a haystack.
That’s where tools like ChatGPT come in handy.
For example, I once needed structured data for real estate listings. Instead of spending hours piecing it together manually, I gave ChatGPT a quick prompt and it generated a complete, well-structured JSON-LD snippet that met all the guidelines in seconds.
Alexander Sverchkov
SEO SPECIALIST, Uptick Marketing
Karan Singh Bhakuni
AI engines prioritize context and intent over keyword density, so creating content that answers specific questions and aligns with user intent is key.
Structuring content using topic clusters—where a core piece links to supporting articles—helps build topical authority, which AI values highly.
Additionally, optimizing for featured snippets and FAQ sections enhances visibility in AI-generated summaries.
Lastly, don’t underestimate structured data markup. By tagging content with schema, you make it easier for AI to understand and prioritize your information.
These tactics, combined with consistent quality, ensure your content is ready for AI-driven search.
Karan Singh Bhakuni
CEO, Poper
Dr. Maria Knobel
For us, one of the best ways to get more attention in search results driven by AI is through the use of content made by AI that meets patient needs. Checking for signs and custom health tests are some of the fun things that Medical Cert UK does.
Moreover, people can use our tools to tell us about their problems, like chronic headaches or tiredness, and get personalized medical advice. These tools make sure that AI can believe us and do what we say.
Our Frequently Asked Questions (FAQs) are updated to include new information about health problems like flu attacks and seasonal allergies. This makes us even smarter.
AI puts a high value on usefulness and real-world uses, so this works. That’s why we only focus on tools and material that help people solve problems. We get more trust and show up higher in search results.
Your technical precision and focus on the user make you stand out in a world ruled by AI.
Again, technology is making healthcare changes, so now is the time to come up with new ideas and adapt to them.
Dr. Maria Knobel
Medical Director, Medical Cert UK
Priyansh Kothari
From my experience, the most effective tactic for optimizing content for AI-powered search engines is to focus on descriptive and keyword-rich content.
For example, for my SaaS named SpeechGeneratorAI naturally incorporates keywords like “speech” and “generator” which are directly relevant to its function. This not only helps in traditional SEO but also aligns well with AI’s understanding of content relevance.
Additionally, maintaining a high number of citations or mentions across the web seems to boost visibility in AI-generated results.
Essentially, what works well for traditional SEO also tends to perform well with AI search algorithms.
Priyansh Kothari
Founder, Stargazer
Matt Little
The most effective SEO tactic we’ve implemented for AI-powered search engines is focusing on natural language processing (NLP) optimization.
This means creating content that answers specific questions our customers might ask in a conversational tone.
For example, we optimize our product descriptions and blog posts with questions and answers, like “What are the best party lighting options for outdoor events?”
This approach aligns with how AI algorithms process and prioritize information, boosting our visibility in AI-generated results.
Matt Little
Founder and Managing Director, Festoon House
Priyanshu Dubey
One highly effective strategy for optimizing content for AI-powered search engines is to focus on semantic SEO.
This involves understanding the underlying meaning and context of search queries, rather than just keyword stuffing.
By incorporating relevant synonyms, related terms, and natural language, you can create content that is more easily understood by AI algorithms and provides a better user experience.
Additionally, regular content audits and updates are crucial.
AI-powered search engines prioritize fresh, relevant content.
By regularly reviewing and updating your content, you can ensure that it stays relevant to current trends and search queries.
Priyanshu Dubey
SEO Specialist | Digital Marketing Expert
Dawson Whitfield
One of the most effective SEO tactics for optimizing content for AI-powered search engines is focusing on semantic optimization.
Unlike traditional keyword-based approaches, AI-driven engines prioritize understanding context and intent. To ensure content appears in AI-generated results, structure it to answer specific, conversational queries.
For example, creating FAQ sections with concise, natural-language answers aligns with how users phrase questions in voice and AI-assisted searches.
In addition, leveraging structured data markup (like Schema.org) helps AI systems understand the relationships between entities in your content, boosting its visibility for rich results or direct answers.
Some examples include tagging product information or how-to guides with relevant schema, which increases the chances of your content being featured in snippets or AI-driven summaries.
I think the best way is to craft conversational content that is context-aware and well-structured, ensuring it aligns with the way AI interprets and delivers information, positioning it for success in the evolving search landscape.
Dawson Whitfield
CEO & Co-Founder, Looka
On behalf of the BoostMyDomain community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!
