How can businesses leverage the power of interactive content to attract high-quality backlinks organically?
What types of tools, calculators, or resources are most likely to resonate with audiences and earn links within specific industries?
To answer these questions, we turned to the experts.
In this post, we’ve compiled insights from leading SEO and marketing professionals, as well as business leaders with deep knowledge of their respective fields.
We asked them to share their ideas for unique and valuable resources that brands could feature on their websites to naturally attract backlinks.
Their responses offer a diverse range of industry-specific suggestions, providing a practical guide for any organization seeking to enhance its SEO through strategic content creation.
Read on!
Ernesto Pramasetya
Some tools that have proven to attract natural backlinks for us are design tools such as font converters and inbound marketing calculators like CTR, inbound marketing ROI, and funnel calculators.
One thing they have in common is they all have high search volumes.
These tools serve a practical purpose and align with what our target market is actively searching for.
The key is to build resources that provide real value to your target market; if the tool resonates with their needs, it will naturally attract backlinks.
Ernesto Pramasetya
Co-founder, GiantFocal
Wes Wakefield
A unique resource that coffee brands could feature is a “Coffee Extraction Calculator.”
This tool would allow users to input variables like grind size, water temperature, brew time, and coffee-to-water ratio to calculate their brew’s extraction percentage and strength.
It could also provide tailored recommendations to improve the flavor based on user input, helping home baristas refine their technique.
Such a calculator not only serves as a practical tool for coffee enthusiasts but also naturally attracts backlinks from blogs, forums, and influencers within the coffee community.
By offering both education and utility, it positions the brand as an authority in the industry while driving organic traffic and engagement.
Tools like this bridge the gap between professional knowledge and everyday brewing, making them an invaluable addition to any coffee-focused website.
Founder, Pro Coffee Gear
Roman Hipp
Brands in the sales industry could feature a ‘Lead Quality Score Calculator.’
This tool would enable businesses to evaluate the potential value of leads by inputting various parameters such as engagement level, source of the lead, demographic information, and past behavior patterns.
It would then generate a score that reflects how likely a lead is to convert, providing insights on which leads to prioritize for better sales outcomes.
This calculator would naturally attract backlinks because it serves as a valuable resource for marketers and sales teams aiming to refine their strategies.
Companies sharing this tool could earn backlinks from industry blogs, forums, and educational content where lead optimization is discussed, thus enhancing their site’s authority and SEO through organic link-building.
Roman Hipp
Co-founder, BetterContact
James Hacking
A unique resource for brands could be an “Audience Authenticity Checker” tool that analyzes social media profiles for follower quality and engagement rates.
It would help users quickly assess whether a creator or influencer has a genuine, engaged audience or inflated numbers.
Users could input a public profile link, and the tool would generate a credibility score based on metrics like follower-to-engagement ratios, audience demographics, and suspicious activity patterns.
This kind of tool provides immediate, actionable insights for marketers, solving a common pain point in influencer marketing.
By making it free and easy to use, brands position themselves as thought leaders and naturally attract backlinks from marketers, agencies, and industry analysts who value its utility.
It’s a win-win for visibility and credibility while addressing a critical need in the digital marketing landscape.
James Hacking
Founder & Chief Playmaker, Socially Powerful
George Burgess
A unique tool idea that could attract backlinks for companies in the offshoring space is a cost saving calculator.
Many companies are unaware of the full financial burden of hiring in traditional markets. Beyond base salaries, there are healthcare costs, bonuses, and other hidden expenses that add up quickly.
When you compare these costs with the more affordable talent in South Africa, the savings can be staggering.
A tool that clearly shows this difference would not only be highly informative for businesses but also a great way to attract backlinks from industry blogs, financial sites, and HR platforms.
George Burgess
Angel Investor, Modern Day Talent
Richard Sharrock
We have a fairly strong method of naturally attracting backlinks that I thought would prove useful for your query. It’s quite conventional but it’s been really effective for us in some circumstances.
Some of our sites have blogs that gain thousands of clicks per month, in these blogs, we add our own infographics with shareable social links. It takes us 20-30 minutes to create them on Canva and so far, they’ve been our most effective way of naturally earning backlinks.
For example, a few years ago I created one for a former client of ours about the symptoms of dyspraxia – still to this day it is one of the first few images on Google Images and from that we received 3 backlinks from +70 DA websites and around a dozen backlinks from other good sites.
My take on it is that yes, infographics are conventional and probably often ignored because of that, but evidently, they can work incredibly effectively. So it’s always worth an extra 30 mins creating and adding them to your blogs.
Richard Sharrock
SEO Executive, Sood Agency
Nitesh Savaniya
To naturally attract backlinks, brands can create an interactive tool tailored to their audience’s needs. For instance, in the digital marketing industry, a “Content ROI Calculator” can be highly effective.
Why It Works: This tool allows users to input their content marketing costs and expected traffic to calculate potential ROI. It’s practical, easy to use, and solves a real problem for marketers trying to justify their budgets.
Benefit: Generates backlinks organically as other websites reference and share it as a valuable resource.
Example: By embedding shareable links and offering customized reports, you can further encourage users to link back to your site.
Interactive tools like this not only attract backlinks but also drive engagement and provide immense value to users, making them a win-win for your brand.
Nitesh Savaniya
Digital Marketer, BrainerHub Solutions
Flynn Zaiger
Stock media resources that you offer for free on your website are incredible link-magnets.
Every marketing campaign in the world requires creative elements. However, as every brand manager knows, not every campaign includes the budget for multimedia.
Offering a place for them to grab multimedia, but requiring (or even just requesting) an attribution link is a great way to build up long-term, legitimate links for your website.
To really catch other website’s attention, you can go above and beyond including just photos by offering graphics, animations, or even videos that are relevant to your industry or location.
It’s a small one-time investment that will make a lasting impact.
Steve Faulkner
We offer a range of resources on our website, including hiring and retention guides and insights on our blog. The one that has generated the most organic backlinks by far is our compensation guide, which is based on original data from the annual surveys we conduct.
We initially put this on our site as a lead magnet, allowing visitors to download it for free in exchange for providing contact information. It’s been effective for this, too, but we’ve also found that hiring managers and job seekers aren’t the only ones who make use of the guide.
Content writers for the recruiting niche often download it, as well, and cite the information included in it in their articles, which naturally drives more backlinks to our website.
Steve Faulkner
Founder & Chief Recruiter, Spencer James Group
Prerak Mehta
One example is my FREE Parasite SEO Tool, which helps users create LinkedIn articles, Medium blog posts, or answers for Reddit/Quora questions.
Users don’t need to spend the time generating content and don’t have to worry about optimizing their posts for high DR UGC platforms since this tool automatically produces content that is optimized to direct traffic to user’s own websites. This tool earned me backlinks, including a do-follow link from GPTsHunter (DR 64).
I’m also planning to build an SEO ROI calculator on my website which will basically ask visitors to enter their monthly SEO costs, duration, organic traffic forecasts and customer LTV.
Now based on these and assuming a conversion rate of 4%, it will be able to calculate ROI & CAC, making it easier for businesses to understand their marketing investment’s value.
Prerak Mehta
Founder, NetMafia
Jehann Biggs
A unique resource that could work well in the home and lifestyle space is a “Sustainability Impact Calculator.”
This tool could let customers see how their purchases reduce environmental impact compared to conventional alternatives.
For example, it could quantify water saved, carbon emissions reduced, or plastic waste avoided when buying sustainable products like blankets or home goods made from recycled materials.
This not only educates consumers but also reinforces the value of sustainable choices, making it shareable and likely to earn backlinks from blogs, eco-conscious influencers, and sustainability-focused publications. It provides both data and a feel-good factor, which naturally encourages engagement and visibility.
Tools like this don’t just attract traffic—they also help build trust by aligning your brand with transparency and meaningful impact.
Jehann Biggs
Owner, In2Green
On behalf of the BoostMyDomain community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!
