For small and mid-sized retailers, Google Search can feel like a double-edged sword: massive reach, but often buried visibility and outdated or unhelpful results.
If Google made one significant change in 2026, what would you ask for?
On BoostMyDomain, retail owners, growth strategists, and e-commerce leaders deliver focused, no-fluff answers.
They highlight specific gaps that hurt most: unreliable stock levels in Google Shopping, weak support for authentic/cultural product discovery, missing AR visualization for jewelry and fashion, poor cross-border translation, underused real customer photos and reviews, and filters that favor big brands over local independents.
These aren’t minor gripes—they’re structural barriers that keep customers from finding exactly what they want and force retailers to compete on an uneven digital field.
The consensus is striking: Google has the data, reach, and technology to fix these issues and finally empower local sellers.
See what leaders say Google should prioritize in 2026 to reshape the retail experience.
Read on!
Bridge Paid Ads and Organic Results
I wish Google would fix the disconnect between paid ads and organic listings.
My agency tried a Google Shopping beta, and it got more eyes on products, but sales didn’t pick up until we tweaked the product data.
Google should just tell us which features are actually driving sales, so brands know where to focus their money.
Soban Tariq
Founder, Game of Branding
Real-Time Search Data for B2B Tools
Google should just connect their search data directly to B2B software.
When we’re optimizing MemberzPlus, getting real-time shopping trends would let us build much faster automations for clients.
One time we used search behavior to help a client adjust their campaign in hours instead of days.
If Google offered some simple retail APIs, SaaS companies like ours could help clients react quicker because everything is changing so fast now.
Richard Spanier
President & CEO, Performance One Data Solutions
Realistic Virtual Tours Drive Faster Offers
I sell houses, so listen up Google.
We spent forever making our virtual tours not look like a video game.
Once we figured that out, remote buyers actually started making offers. If you can make these tours feel more like you’re really walking through a place, it would help everyone decide faster without so much back and forth.
Brandi Simon
Owner, TX Home Buying Pros
Link Ad Clicks to Patient Appointments
Here’s what I wish Google would fix this year: connecting ad clicks to patient appointments is a mess.
We had to manually match everything for our last campaign, so we had no idea what ads were working.
If Google Ads connected better with medical CRMs, we could show clients which ads actually brought patients in the door, not just clicks on a website.
Vince Tint
Founder, 12 Steps Marketing
Live Search Trends on Results Page
I wish Google would just show retailers live search data on the results page.
At AlchemyLeads, we see brands change their product titles the same day they spot a new trend in their SEO dashboard.
If Google gave retailers that info directly, they’d stop guessing what to optimize. They’d know exactly what people are searching for right now.
Retailers should push Google for this if they want to stay in the game.
Sean Chaudhary
Founder, AlchemyLeads
Feed Control Shows Brand Story
Google Shopping gets us visitors, but we struggle to match the right people with our brand story or special collections.
My team wants more control over product feeds so we can add things like expert reviews or influencer posts right in the search results.
This helps people get why we’re different and leads to more sales. Google should just make it easier for retailers to show what makes them unique.
Nadia Johansen
CEO, Dealicious
Smarter Car Parts Categorization Needed
Google needs to fix how it categorizes car parts and manuals.
At WorkshopManuals, we see users get lost searching because the groupings are confusing.
Smarter suggestions have worked before to reduce failed searches, so better organization would help people find the exact manual they need without the hassle.
David Fuller
Marketing Director, WorkshopManuals.com
AI Security Inside Payment Systems
Running IT and cybersecurity teams, I’ve seen what works.
Customers want a fast checkout, and retailers need it to be secure.
The best systems catch fraud without adding extra steps for the buyer.
Google should put more of its AI security directly into these payment tools for stores.
That’s how you prevent data leaks before they make the news.
Oliver Aleksejuk
Managing Director, Techcare
Unified Retail Platform Reduces Manual Work
Google should build a smarter, unified platform for retailers.
We looked at options for automating ads and content, and Google’s tools still feel disconnected for anyone juggling multiple products.
We used AI to handle keyword generation for our e-commerce clients and their engagement shot up.
If Google could connect their automation, predictive ads, and live search data, retailers could make better decisions without all the extra manual effort.
Bilal Naseer
CEO, Websensepro
On behalf of the BoostMyDomain community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
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