In digital marketing, the landing page is where potential meets action.
It’s the critical junction where all your strategic efforts—from SEO to paid ads—either convert into a tangible result or collapse under the weight of a single click away.
For years, a debate has simmered among marketers: should a landing page be a lean, mean, conversion machine, or a rich, detailed resource built to rank on search engines?
In 2025, the answer is no longer ‘either/or.’ The most successful brands are demanding both.
Achieving this powerful balance is a high-wire act, requiring a sophisticated blend of persuasive copywriting, strategic keyword integration, and seamless user experience.
To find the most effective, actionable tips for mastering this challenge, the BoostMyDomain team turned to a global panel of SEO specialists, digital growth experts, and business leaders.
We asked them for their best advice:
“What’s your go-to tip to leverage the power of landing page content to maximize conversions and SEO performance?”
Their responses offer a treasure trove of practical, high-impact strategies for turning any landing page into a powerful engine for both traffic and transactions.
Read on!
Show Value, Key Differentiator, and What’s At Stake
Once you know you’re targeting high intent keywords on a page, show value and how you’re different from your competitors.
As humans, we’re often motivated to act if it means we stand losing out on something, so consider using this to your advantage and speak to what your target customer could lose if they don’t work with or buy from you.Finally, tell visitors on your website exactly what it is you want from them with clear CTAs on color contrasting buttons.
A good example of all of this tied together is on this page.
J Ivy Boyter
Founder & CEO, Full Throttle SEO
Balance SEO and Conversions With User-Focused Content
The best way to use landing page content to get the most conversions and improve SEO is to first think about what the visitor wants, and then mix convincing writing with formatting that is rich in keywords and easy to find.
Businesses much too often regard landing pages as either SEO-focused or sales-focused, but not both. From what I’ve seen, the pages that do both strategically are the ones that work best.
This is what I do:
Start with a clear goal
Find out what the user really wants when they get there. Are they ready to buy, evaluating options, or just doing research? Then plan the flow of the content around that journey.
Use a layout that is focused on conversions.
Above the fold, there should be a short headline, some social evidence (such testimonials or figures), and one clear call to action (CTA).
Below the fold, more CTAs, specific benefits, frequently asked questions, and trust signals (like reviews and certifications).
Improve your SEO without making things less clear.
Use the H1, H2, and H3 structure correctly.
Put long-tail keywords in questions and answers in a natural way.
Add schema markup for services or frequently asked questions.
Use internal links to blog posts or other helpful resources.
For a cosmetic clinic in my area, I made a landing page for “Microneedling in Warsaw.” We employed SEO-focused content, such extensive explanations of procedures, keyword-rich headings, and keywords that are specific to the area, along with conversion components like before-and-after photographs, client reviews, and a booking CTA.
Outcome:
Ranked on page 1 in 30 days
47% more bookings from traffic that comes from search engines
The bounce rate went down since the content answered real questions from customers.
The bottom line is that SEO and conversion content should not be thought of as two different jobs. When the page talks to the user in a way that meets their needs, gives them something of value, and makes it easy for them to do anything, both Google and your potential customer will thank you.
Address User Intent Above the Fold
My go-to technique is to directly address user intent above the fold. This is your one chance to prove relevance and capture your audience’s attention, so you must make it count.
To do this, include a clear, benefit-driven headline that answers the user’s question, and tailor the surrounding content as much as possible.
Great above-the-fold content is measured by its ability to convert customers before they even need to scroll. Even if a user continues down the page, this strategy proves its worth by first capturing their attention. Failure is evident when a user bounces—landing on the page only to exit quickly—which is a clear indicator that you need to improve your above-the-fold relevancy.
Create Laser-Focused Pages With Single CTAs
My go-to tip is to craft a laser-focused landing page with a single CTA, optimized for a long-tail keyword and user intent.
For my real estate tech website, I created a landing page targeting “best CRM for real estate investors.” The content was concise—500 words—highlighting pain points (e.g., “Losing leads due to messy tracking?”), a solution (my CRM’s features), and one bold CTA: “Start Your Free Trial.”
I used a keyword-rich H1 (“Best CRM for Real Estate Investors in 2025”), meta description, and internal links to related blogs. For conversions, I added a trust signal—a testimonial from an investor who boosted leads 20%—and a simple sign-up form with three fields.
This page hit Google’s top 3 in two months, driving 2,000 organic visits monthly and converting 15% of visitors into trial sign-ups, a 3x lift over my generic homepage.
Why it works: It matches search intent (investors seeking CRMs), cuts distractions (one CTA), and builds trust (testimonials).
Tip: Use Semrush to find a low-competition long-tail keyword, keep copy under 600 words, and test form placement with Hotjar to boost conversions. This dual-focus on SEO and user experience turns landing pages into lead magnets.
Owner, Moss Technologies
Target Search Intent Throughout Buyer's Journey
To maximize conversions and SEO performance, my top tip is to focus on highly targeted, user-centric landing page content that aligns with both search intent and the buyer’s journey.
Here’s how to do it effectively:
Understand Search Intent: Start with thorough keyword research to uncover what your audience is searching for and why. Tools like Google Search Console and SERanking can help identify high-intent keywords. Make sure your content directly addresses the specific needs or questions behind those searches.
Craft Strong Headlines and Subheadings: Your headline is the first thing users see—make it clear, compelling, and keyword-rich. Use subheadings to break up content for easy scanning while naturally incorporating relevant terms to improve SEO.
Provide Value Upfront: Landing pages must clearly highlight the benefits of your product or service. Use concise language, bullet points, and visuals to communicate value. Address pain points and offer solutions that speak directly to your audience.
Incorporate Strong CTAs: Use action-oriented CTAs that are visually prominent and repeated in strategic places. Whether it’s a sign-up, download, or purchase, guide users toward that next step with confidence.
Optimize for Mobile: A responsive, mobile-friendly design is critical. With a large share of traffic coming from mobile devices, test your landing page on different screens to ensure smooth navigation and readability.
Speed Up Your Page: Page speed impacts both SEO and user experience. Compress images, streamline code, and leverage caching. Use tools like Google PageSpeed Insights to identify and fix performance bottlenecks.
Leverage Social Proof: Build trust with testimonials, reviews, case studies, and trust badges. These elements reassure visitors and boost your credibility, increasing the likelihood of conversions.
Use A/B Testing: Continuously test headlines, CTAs, images, and copy to see what resonates best. A/B testing helps fine-tune your approach based on real user behavior, leading to better engagement and results.
By implementing these strategies, your landing pages will not only rank higher in search engines but also convert better by delivering content that meets users’ expectations. This balanced focus on SEO and user experience drives stronger performance across all metrics.
Founder & Chief Visionary Officer, Boulder SEO Marketing
Focus on Clarity and Intent
My go-to tip is to focus on clarity and intent. (Incidentally, at Mandel Marketing we use SEMRush to check keywords for user intent.)
In any case, for each client we think about this: What does the visitor need to see or read immediately to know they’re in the right place? That sets the tone for both conversions and SEO.
Once we know what we’re trying to do, we structure the page around a clear, benefit-focused headline, then build out keyword-driven content that speaks directly to the user’s needs.
What we do NOT do is “keyword stuffing.”
Instead, we try to align the search intent with delivering real value.
If the page loads quickly, answers questions, and makes it easy to take the next step, it will perform well.
We know this because we’ve done it a ton of times for all of our clients, in a variety of different industries and across hundreds of keywords.
Lead With Real-World Outcomes, Not Features
My go-to tip is to lead with the real-world outcome, not the feature or service itself. I learned this while working on a landing page for a local crawl space encapsulation service.
Initially, the hero copy was all about the product—vapor barriers, moisture control, etc., which made sense technically, but wasn’t converting. We rewrote it to say: “Tired of the musty smell in your home? Fix it at the source.”
That one shift—focusing on the customer’s felt problem and promised result—boosted form submissions by nearly 40%.
From an SEO standpoint, we didn’t ignore keywords—we just used them around the conversion-focused language.
We kept the H1 keyword-rich, added FAQs for long-tail queries, and structured the page with scannable subheads that answered common objections.
The magic is in the balance: SEO brings people in, but outcomes convert them. If your landing page content speaks directly to what someone wants to feel, fix, or achieve, your SEO efforts won’t just drive traffic—they’ll drive action.
Founder, What Kind Of Bug Is This
Match Intent With Structure for Conversion
My go-to tip? Marry intent with structure.
The best-performing landing pages I’ve built didn’t just rank—they converted because the content was engineered around real search intent and mapped to a single, undeniable action.
It starts by identifying what someone is actually hoping to achieve with their search—not just the keyword they used. From there, I treat the page like a guided journey: a strong H1 that speaks to the outcome they want, proof points layered with emotional payoff, and clear next steps framed as low-friction wins.
To serve SEO and conversion, I always include semantic variations of keywords within natural language, backed by FAQ-style content that answers objections before they’re even asked. It’s not about stuffing—it’s about relevance and readability.
One underrated trick? Embedding user-generated content (testimonials, UGC, reviews) in ways that match the searcher’s stage in the journey. Not only does it boost trust, it also helps with rich snippet eligibility and engagement signals.
In the end, high-performing pages don’t scream “SEO” or “sales.” They just make the user feel like they’re in the right place—with no doubt about what to do next.
Mirror Search Intent in Your Headlines
Start with search intent, not design. One of the most overlooked conversion boosters is aligning landing page content tightly with what users are actually searching for. If someone Googles “best CRM for freelancers,” and your page opens with “We help teams scale,” you’re dead in the water.
Here’s the fix: mirror the user’s intent in your headline, subheading, and first paragraph. It tells both Google and your visitors, “Yes, you’re in the right place.” Then, break content into bite-sized, skimmable sections using headers optimized for long-tail keywords. Add proof: testimonials, use cases, or even data snapshots, people trust people.
Oh, and cut the fluff. Every sentence should nudge the visitor toward your goal—signing up, buying, or contacting. If it doesn’t help SEO or conversions, it’s just decoration.
Financial Author & SEO Expert Manager, CoinTime
Align Content Around User-Intent Keywords
My go-to tip is to align every element of your landing page—copy, structure, and metadata—around a single, user-intent-driven keyword.
This means understanding not just what people are searching for, but why they’re searching. Then, craft your headline, subhead, and CTA to directly answer that intent, while naturally incorporating the keyword and related terms throughout the page. Avoid fluff—focus on clarity, value, and action.
From an SEO standpoint, this improves rankings by increasing relevance and dwell time. From a conversion perspective, it builds trust by showing users you understand their problem and have a clear, immediate solution.
Bonus tip: embed structured data and include social proof (like testimonials or trust badges) above the fold. This enhances credibility and signals authority to both users and search engines.
Senior Corporate & Fiduciary Manager, Astra Trust
On behalf of the BoostMyDomain community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!