In a world dominated by viral videos, immersive visuals, and ever-shifting multimedia trends, one question lingers: does written content still matter?
As digital landscapes evolve at breakneck speed, we turn to the BoostMyDomain community of digital growth experts and business leaders to unpack the enduring value of the written word.
From its unmatched ability to convey depth and authority to its role in shaping thought and driving engagement, their insights reveal why words remain a powerful force in the age of fleeting trends.
Read on!
Callum Gracie
Absolutely!! Written content is still the backbone of how people search, learn, and make decisions online.
While short-form video grabs attention, it’s written content that drives organic traffic, builds topical authority, & supports every stage of the customer journey.
At Otto Media, we’ve scaled national and local brands by combining engaging visual strategies with SEO driven content that ranks and converts.
Google’s algorithm still prioritises well-structured, original written content to evaluate expertise and relevance; multimedia enhances, but doesn’t replace, the need for substance.
Callum Gracie
Digital PR & Outreach Specialist, Otto Media
Maggie Swift
Indeed, written content is becoming a brand’s biggest strategic differentiator and is still valuable in the age of visual overload.
Working with design and architecture brands on highly visual platforms, we have discovered that written content frequently generates the highest levels of engagement, particularly in terms of search exposure and conversion.
According to a 2023 HubSpot report, over 60% of marketers say blog content is their top lead generator, outperforming video and social in long-tail ROI.
It’s usually disregarded that while images might garner attention, written content builds authority.
Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines favor in-depth, well-structured copy—especially when targeting high-intent search queries.
Through the optimization and expansion of their written content libraries, combined with SEO strategy and narrative, one can assist their clients in increasing their organic traffic by three times.
In an age of skimming, strong written content that solves problems, educates, or connects emotionally still wins. It allows brands to own their narrative, create evergreen assets, and rank for questions that visuals alone can’t answer.
Understanding how language fosters trust and improves digital strategy beyond the scroll is more important than picking between textual and visual content. For long-term growth, writing isn’t just relevant—it’s foundational.
Maggie Swift
Co-founder & CEO, Unframed Digital
Isaac Bullen
I’ve been working with brands on their SEO for more than 10 years, especially B2B brands.
In my experience for our B2B brands, written content is the primary driver of discovery channels like organic search.
Video and image content tends to have a lot of input costs for these brands with not a lot of upside for the investment.
Isaac Bullen
Director of Marketing, 3WH
Martin Needs
Yes, written content still holds value.
While multimedia trends are powerful, written content offers depth, clarity, and the ability to communicate complex ideas effectively.
It remains essential for providing detailed information, fostering critical thinking, and serving as a lasting reference.
Martin Needs
Founder & CEO, Cyber Compliance
Zahra Lakdawala
In today’s multimedia-driven world, written content remains a cornerstone of effective digital marketing.
While short-form videos and podcasts capture attention quickly, written content offers depth, clarity, and precision that other formats often lack.
It’s essential for SEO, providing a structured, searchable way to deliver information, and it allows for nuanced storytelling and thought leadership.
As we move towards more integrated content strategies, written content complements visual and audio formats, offering a versatile foundation for engagement across platforms.
Far from fading, it’s evolving alongside multimedia, adapting to new needs while retaining its core value.
Zahra Lakdawala
Optimization Specialist, Vladimir Jones
Nirmal Gyanwali
I’ve seen a ton of flashy videos come and go, but a solid blog post can keep working for years.
For example, I wrote a post on how to speed up WordPress sites and it’s still ranking high in Google two years later.
Written content lets you own keywords, answer real questions and build backlinks naturally.
It gives readers something to bookmark, share and return to, which rarely happens with a quick video clip.
Nirmal Gyanwali
Founder, wpcreative
Ushmana Rai
Absolutely, written content still holds a lot of value. It is even more true in this age of short attention spans.
Unlike fading reels or viral trends, writing builds depth, trust, and a long-term presence in SEO. It helps to hold room for nuance, context, and clarity, things visuals most often miss.
People scroll for fun but search to learn or solve, and it is well-written content that solves.
Words are not deprecated, they are just undervalued.
Ushmana Rai
Owner, TDEE Calculator
Jaymie Dean
Absolutely! Written content remains foundational for search visibility, trust-building, and long-term brand positioning.
While trends come and go, Written content drives organic traffic, anchors your message, and supports every channel from SEO to email.
At J.Aura, I have seen firsthand how clear, strategic copy converts better than flashy visuals alone – especially when paired with storytelling and UX.
While Google’s focus on expertise and relevance, well written content is still what earns rankings and drives action.
Jaymie Dean
Founder, J.Aura
Joe Savitch-Lee
Yes, I feel written content is still valuable.
Speaking as someone whose professional life is drenched in social media, the constant barrage of loud music and instant gratification makes me yearn for a simpler time.
The internet is a vast place, and there’s a growing number of people who have reached social media saturation.
There are some works of art that simply can’t be replicated in today’s multimedia world like Shakespeare, Rudyard Kipling, or Oscar Wilde.
Some people also prefer a learning style based on reading rather than watching and listening.
Even if it no longer appeals to everyone like it did 30 years ago, those three groups of people who prefer or seek out the written word mean it holds some value.
Joe Savitch-Lee
Video Editor & Engineer, CINEMATIC LEE LIMITED
On behalf of the BoostMyDomain community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!