Bluesky, the decentralized social media platform built on the AT Protocol, emerged as a potential alternative to Twitter/X, promising a more open and user-controlled experience.
But has Bluesky lived up to the initial hype?
Is it gaining traction as a viable platform for businesses, or is it still too early to tell?
In this post, we explore the current state of Bluesky from a business perspective.
We asked leading SEO experts and business executives to share their perspectives, revealing whether their teams are still “betting” on Bluesky as a go-to social media platform, and, crucially, explaining the reasoning behind their decisions.
Their insights offer a valuable look at the evolving social media landscape and the strategic considerations businesses must weigh when choosing where to invest their time and resources.
Read on!
Prioritize Stable Platforms
I gave Bluesky a real shot last year when we needed more control over how we connect with our audience.
The idea of picking our own algorithms felt fresh, and jumping in early made sense.
But here’s the thing–platforms rise and fall based on where people actually hang out. Right now, Bluesky’s growth feels tied to Twitter’s drama, not organic community building. We’re sticking with what’s stable.
When your business relies on trust, you don’t gamble on shaky foundations.
Justin Smith
CEO, Contractor+
Evaluate Business Strategy Factors
The decision to use Bluesky as a primary social media platform depends on crucial business strategy factors like user engagement, audience demographics, and marketing capabilities.
Companies must evaluate whether Bluesky can support their outreach, community building, and customer conversion goals.
Key metrics, such as growth rates and user interaction levels, are essential for determining the platform’s marketing effectiveness and potential.
Mohammed Kamal
Business Development Manager, Olavivo
Engagement And ROI Matter Most
We tested Bluesky but ultimately shifted focus.
While it had early buzz, user adoption remained niche compared to X (Twitter) and LinkedIn.
For us, engagement and ROI matter most, and Bluesky didn’t drive meaningful traffic or conversions.
That said, we keep an eye on emerging platforms. If Bluesky scales or our audience migrates there, we’ll reassess.
For now, we invest where our customers already are.
Bram Louwers
Director, BrainManager
Secure Your Username On Bluesky
We haven’t left X, but we did create a business profile on Bluesky.
The main reason we joined was to secure our username in case Bluesky becomes more popular.
For now, we’re posting the same content on both X and Bluesky. If you use X regularly, I’d recommend creating a Bluesky account to claim your preferred username.
So far, we like Bluesky, but there aren’t enough users yet, and it’s not ideal for marketing since they don’t allow ads on the platform at this time.
Evan McCarthy
President and CEO, SportingSmiles
Monitor Bluesky’s Growth
As of now, our team isn’t heavily investing in Bluesky as a primary social media platform.
While it had early promise as a decentralized alternative to X (formerly Twitter), its user base and engagement levels remain relatively small compared to other platforms.
Without robust advertising options or significant mainstream adoption, it’s difficult to justify prioritizing it over platforms with clearer ROI potential.
That said, we continue to monitor its growth and industry adoption. If Bluesky gains traction with our target audience or introduces better marketing tools, we’ll reconsider its role in our strategy.
Dan Taylor
Partner, SALT.agency
Lack Of Business Features
Bluesky had potential, but my team ultimately moved focus elsewhere.
When it first launched, it seemed like a fresh alternative to traditional platforms, especially with its decentralized approach.
We experimented with it, but the engagement wasn’t there. The audience remained niche, and without strong network effects, it never reached the momentum needed to justify ongoing effort.
The biggest factor in dropping Bluesky was the lack of business-friendly features.
Unlike LinkedIn, Twitter, or even emerging platforms like Threads, it didn’t offer the same level of targeting, analytics, or integration with existing marketing workflows. Social media is about reach and engagement, and if a platform can’t deliver measurable ROI, it’s hard to keep investing in it.
For now, we’re doubling down on platforms where our audience is most active.
That said, if Bluesky evolves and attracts a broader user base, we’ll reassess. In digital marketing, adaptability is key—what doesn’t work today might become a major player tomorrow.
Georgi Petrov
CMO, Entrepreneur, and Content Creator, AIG MARKETER
Analyze Bluesky’s Potential
Prioritizing Bluesky requires assessing its decentralization, which appeals to privacy-conscious users, and its user-centric design, promoting transparency.
The platform’s unique characteristics could attract a niche audience beneficial for affiliate marketing.
Analyzing its current positioning and user dynamics is crucial to determine its strategic value for our business.
Michael Kazula
Director of Marketing, Olavivo
Consider Bluesky For Clients
I haven’t quite left X yet, but I am on Bluesky and am starting to recommend that clients look at using Bluesky as well. I’m hopeful that there will be more integrations with the platform in the future so we can do things like schedule in advance and bulk upload.
It’s important for any business, especially those that regularly join in conversations on social media with customers, to keep an eye on the latest trends and at least grab their company name on new platforms.
I think Bluesky is shaping up to be a platform for people to have conversations on once again, which is important to shape a strategy around.
A number of businesses have had tremendous engagement on Tiktok, and given the uncertainty around that platform, people will naturally migrate to other places like Bluesky.
Ashley Hill
Marketing Consultant and Web Designer, Ashleyidesign
Limited Business Utility
Bluesky lacks the mainstream adoption and ad infrastructure necessary for strong business returns.
Established platforms like LinkedIn and Instagram offer proven engagement and conversion pathways.
While Bluesky’s decentralized model appeals to niche audiences, it currently lacks scale for effective marketing. Without robust analytics and ad targeting, its business utility remains limited.
Brands should monitor its evolution but prioritize platforms with higher user activity and measurable ROI.
Strategic resource allocation ensures efforts drive meaningful growth.
Brenton Thomas
Founder, Twibi
Experiment With Measured Expectations
We’re experimenting with Bluesky as part of our broader social media strategy, but we’re approaching it with a measured level of expectation.
While it has potential as a decentralized alternative to X (formerly Twitter), the platform’s relatively small user base and uncertain growth trajectory make it difficult to justify prioritizing it over more established channels.
That said, we’re testing engagement by sharing content, tracking interactions, and assessing whether it attracts the right audience for our business. If we see meaningful traction—particularly among content marketing professionals and brands looking for freelancers—we’ll consider investing more resources into it.
At the same time, we’re keeping an eye on how Bluesky evolves in terms of features, user adoption, and integration with other platforms.
Our approach is to remain flexible, adapting based on data rather than committing too early.
While we haven’t gone all-in, we see value in staying ahead of trends and experimenting with new platforms before they reach mass adoption.
Whether Bluesky becomes a major player or fades into niche status, this testing phase helps us refine our social strategy.
Jenn Greenleaf
Managing Editor, nDash
On behalf of the BoostMyDomain community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!
