A standout landing page is a winning tactic that helps you grab the attention of your visitors and lead them into further engagement and ultimately, conversion.
So while there’s no denying the critical importance of a landing page in your conversion strategy, there are a few tactics that although not part of the usual list, deliver over-the-top results.
In this post, the BoostMyDomain community of SEO experts and leaders reveal a bunch of go-to landing page optimization tricks that are as out of the box as they are successful!
Read on!
Implement Dynamic Content Personalization
One impactful yet unconventional landing page optimization trick that exceeded my expectations involved using dynamic content personalization.
Instead of a static landing page, I implemented a system that altered the content based on the visitor’s previous interactions and demographics.
For instance, if a user clicked through from a specific ad campaign targeting young professionals, the landing page would showcase testimonials and imagery relevant to that demographic, along with tailored messaging that addressed their unique pain points.
The implementation process included integrating a customer relationship management (CRM) tool with the landing page to pull in data about the visitor. This allowed for real-time adjustments to headlines, images, and calls to action based on user profiles.
The results were surprising; we saw a significant increase in conversion rates-up to 40% higher than our standard pages.
This approach not only made visitors feel more connected to the content but also enhanced their overall experience by providing relevant information that resonated with their needs.
The experience reinforced the power of personalization in digital marketing, demonstrating that even small adjustments can lead to substantial improvements in engagement and conversions.
Sheraz Ali
Founder & CEO, HARO Links Builder
Create Tailored Case Type Summaries
One impactful yet unconventional landing page optimization trick that exceeded my expectations was creating a case type section with tailored summaries for different lawsuits on the Express Legal Funding homepage and Google Ad landing pages.
While it wasn’t dynamic or interactive, the effectiveness came from crafting concise, clear summaries that provided immediate value to users.
I wrote each summary for the various case types, making sure each was uniquely written to avoid repetitive language and focused on addressing user intent directly. This made it easy for visitors to quickly understand how we could help with their specific needs, fostering trust and reducing any uncertainty.
What surprised me most was how this simple, static addition significantly improved engagement metrics, including time on page and click-through rates.
It reinforced to my team the importance of clarity and relevance over complexity, showing that even straightforward improvements can deliver remarkable results when done thoughtfully.
Aaron Winston
Strategy Director & Head of Content, Express Legal Funding
Adding Conversation Starters
One trick that worked unexpectedly well for a landing page I managed was swapping out the standard “Sign Up Now” call-to-action for something more engaging.
Instead, we added a playful quiz to guide users to tailored recommendations.
It wasn’t just a functional shift-it was a conversation starter. Visitors felt more connected to the experience, and it showed in the conversion rates.
What surprised me most was how much more time users spent on the page. They were having fun and getting value before committing to anything.
My advice? Don’t shy away from adding a little personality and interactivity to your landing pages-it’s often the fresh ideas that make the biggest impact.
Tom Jauncey
Head Nerd, Nautilus Marketing
Our Above-the-Fold Exodus Strategy
One counterintuitive landing page optimization that delivered exceptional results was what we call our ‘Above-the-Fold Exodus’ strategy.
Here’s a look behind the green curtain of how we did it in three simple steps:
1) We actually removed 60% of the content from above the fold, including traditional elements like benefit statements and trust badges, leaving only a powerful headline and a single compelling image.
2) We introduced a large, clear directional cue – in our case, an animated arrow – that guided visitors to scroll down to a more methodically-paced story below.
3) We restructured the below-fold content into short, digestible sections with progressive disclosure of information.
The results (positively) shocked us: conversion rates jumped 47% across multiple client sites, and analytics showed visitors were spending 2.3x longer engaging with the full page content.
This approach works because it respects modern users’ scrolling habits while creating curiosity that drives deeper engagement.
Jock Breitwieser
Digital Marketing Strategist, SocialSellinator
Authentic, Relatable User-Generated Content
As an SEO agency owner, one unconventional landing page trick we implemented was incorporating user-generated content (UGC) directly into the page design.
Instead of relying solely on professional testimonials or stock imagery, we showcased customer reviews, photos, and even short video clips provided by actual users of the client’s product. This added an authentic, relatable element to the page that resonated with visitors and built instant trust.
The results were surprising-we saw a noticeable increase in conversion rates, with visitors spending more time on the page and engaging with the content.
By humanizing the landing page with real customer stories, we created an emotional connection that professional marketing copy alone couldn’t achieve.
It’s a great reminder that authenticity can often outshine polished strategies in today’s digital world.
Greg Walters
Co-Founder, SEO Modify
A Standout CTA Button Color
One unconventional landing page trick that really surprised me was changing the CTA (call to action) button color to match the dominant color on the page.
I had a client whose landing page had a lot of blue tones, and their CTA button was a bright red. It didn’t stand out the way it should have. So, we changed the CTA button to a darker shade of blue, which blended in more naturally but actually made it pop more.
The result? The conversion rate jumped by 15%.
It was unexpected, but it made the CTA feel more aligned with the overall design while still being eye-catching.
Sometimes, it’s the small changes like these that can make a big difference.
Adnan Jiwani
Assistant Manager Digital Marketing, PureVPN
Increase Signup Button Size
We made our signup button bigger. That’s it.
No complex A/B testing, no sophisticated color psychology – just increased the button size.
We saw a 30% jump in click-through rates.
I actually got this idea from seeing Mailchimp’s success with the same change. Sometimes we overthink these things – there’s nothing wrong with borrowing good ideas that work.
A bigger button isn’t the big brain play you think it is, but 30% more clicks is 30% more clicks…
Inge Von Aulock
Founder & COO, Penfriend
Including a Personal Welcome Video
Having a video on the page of myself welcoming them.
This wasn’t even a well-produced video, it was a video from my office that took 5 minutes to make and it was a huge help in getting leads.
From the analytics, I saw a lot of people clicking and watching the video and saw many people then going to click on the learn more button.
Improve Loading Efficiency
While it may be appealing to overcrowd your landing page with images and videos, it is not necessarily advantageous to do so.
The presence of a sizable amount of slow-loading multimedia can slow down the launch of landing pages, which can have a negative effect on conversion rates.
Pages that serve as landing pages must be loaded within two seconds.
This may be a challenging task if your website is already experiencing performance issues; however, you can improve its efficiency by:
- Utilizing Google Analytics to monitor load rates
- Reducing the size of videos and images
- Lazy import implementation
- Utilizing browser storage
- Reducing the weight of your site by minimizing the use of weighty scripts (certain WordPress plugins can also contribute to this issue).
Alex Taylor
Head of Marketing, CrownTV
A Click-to-Call Feature
A click-to-call feature is an igneous feature that enables users of desktop and mobile devices to initiate a phone connection by clicking or tapping.
It effortlessly transports consumers to the doorstep of your business or service without the need to remember or write down a phone number before dialing it.
The feature is also advantageous to you.
Visitors can more easily locate your contact information, which simplifies the process of driving premium conversions that convert into sales.
Believe it or not, you have an average of only 15 seconds to capture an individual’s attention on your website. Each instant is invaluable.
This simple change to your landing page can significantly improve your users’ experiences. It eliminates potential obstacles to interaction with your business by prioritizing convenience.
John Smith
Founder, Sparkaven
The BoostMyDomain team thanks these experts and leaders for taking the time to share their valuable insights on unconventional landing optimization tricks.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!
