In an era dominated by short-form videos, flashy infographics, and endless social media scrolls, one question looms large: does written content still hold value?
With multimedia trends captivating audiences and visuals flooding our feeds, the role of the written word is under scrutiny.
To find answers, the BoostMyDomain team reached out to gather insights from SEO and content experts, digital growth specialists, and business leaders.
From driving search engine rankings to building trust and authority, discover why articles, blogs, and long-form content might still be the backbone of effective communication in today’s fast-paced digital landscape.
Read on!
Kaz Marzo - Image Acquire
Written content gives context, depth, and personality to visual experiences.
At Image Acquire.com, we work with photographers who produce incredible imagery, but without thoughtful storytelling—through blog posts, captions, or behind-the-scenes breakdowns—those visuals often fail to build lasting engagement.
Writing isn’t just supplementary; it’s the connective tissue that transforms visual appeal into emotional resonance and search relevance. It’s also evergreen, offering longevity in a way many visual trends can’t.
With the rise of SEO, newsletters, and long-form social captions, written content still drives discoverability and builds trust.
As audiences grow more discerning, they crave meaning behind the media they consume. Writing delivers that.
It’s not dead—it’s just evolving to coexist with multimedia in more strategic, intentional ways.
Kaz Marzo
Operations Manager, Image Acquire
Deyan Georgiev - Toro Rank
As someone who manages many websites with lots of written content, including one focused on online privacy, I still rely on written content as the backbone of our strategy, even in 2025. Multimedia is great for grabbing attention, but written content is where you can really build trust, depth, and search visibility.
I’ve personally tested content formats across all our platforms – from AI-generated video explainers to carousel posts, interactive tarot tools, and long-form SEO blogs. What keeps driving traffic and getting shared? High-quality, well-structured written articles. Google’s latest updates continue to reward Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), and that’s something written content naturally supports when done right.
Written content still dominates for SEO, especially for informational intent. I’ve seen our blog posts rank and stay on top because they solve problems in clear language, with solid structure and personal experiences. No TikTok video or AR overlay is going to explain how to stay safe online better than a detailed walkthrough with step-by-step instructions.
That said, I don’t see it as written vs. multimedia. You should combine them to deliver value to your audience. We embed YouTube videos into written guides, use alt-text optimized images, and build interactive tools that sit inside blog posts.
At the end of the day, written content remains the most efficient way to explain complex topics, build long-term SEO value, and show real authority. And in a world filled with fluff, a good article still cuts through better than any flashy reel.
Deyan Georgiev
Owner & Founder, Toro Rank
Matt Little - Festoon House
Yes, written content still holds value in this age of fleeting multimedia trends and overwhelming visuals. In a world where videos, images, and infographics are often the go-to for quick engagement, the depth and precision of written content can’t be overlooked. From a business perspective, I’ve come to truly appreciate how written material provides lasting value in ways that visuals can’t always achieve.
For example, when we launch a new product or update our service offerings at Festoon House, we rely on detailed written guides and blog posts to explain our solutions. A quick video or photo may grab attention, but it’s the written content that helps our customers and partners find exactly what they need.
It’s incredibly easy to search through a blog post or article when they need specific product specifications or installation details. With multimedia, unless it’s transcribed, it’s a lot harder to pinpoint that one piece of crucial information. In our case, written content allows us to go into detail about our commercial-grade outdoor lighting systems—something that can’t be easily done through visuals alone.
Clients can search for exactly what they need, whether it’s about installation steps or understanding the technical aspects of our products, and they don’t have to sift through minutes of video or wait for a particular segment.
This convenience is invaluable. Written content is accessible, and it remains searchable long after it’s published. Even as multimedia trends come and go, written material continues to serve as a reliable, easy-to-reference source that supports long-term engagement and customer education.
Matt Little
Founder & Managing Director, Festoon House
Hazel Andrews-Oxlade - Creative Content Company
I absolutely think it does.
In everyday life, people still enjoy curling up with a good book. Think WHSmiths at every airport and train station. People still want to buy a book, of written content, to relax on their holidays. There are book clubs where people still meet socially and share their thoughts on books.
However, when it comes to business, does written content still hold value?
Again, I still think it does. However, do I think this because I am biased? After all, I run an online marketing company. We write and sell written content in the form of blog posts and website pages.
But, we wouldn’t if it didn’t work.
Because businesses see that it works, our clients want more content from us. We also have a lot of competition within the marketing field.
This is because written content still holds value. It still works and businesses still want to use it.
Hazel Andrews-Oxlade
Owner and Founder, Creative Content Company
Tabish Ali - Champions Speakers
Yes, it does. Writing builds authority. It makes people stop and think. Visuals get attention – words build trust.
When you write well, you lead the conversation. You explain. You challenge. You clarify.
In a world of filters, auto-captions, and surface-level noise, clear writing is a signal. It shows you’re serious. It shows you know your stuff.
Trends come and go. Good writing stays useful.
Tabish Ali
Celebrity Content & Outreach Executive, Champions Speakers
John Talasi - Financer
I built a financial platform from the ground up, and our main task is writing content on the website.
Content strategies evolve and have become much more different to what they used to be 10 years ago, but written content still holds amazing value.
In my experience managing 50+ finance content experts, I’ve found that while videos and infographics catch attention, it’s well-crafted written content that builds authority and trust.
The key is quality. Just as you wouldn’t invest in a company without understanding its fundamentals, readers won’t invest their time in poor content. Good writing provides depth that fleeting visual content often can’t match.
Users need to find value and need to learn from your content. You cannot just provide an AI generated one; however, you can use it as a helper.
Written content forms the foundation of your digital presence, while multimedia elements enhance engagement. This protects against algorithm changes and shifting consumer preferences.
Remember that different formats serve different purposes. Some people prefer to learn by reading, others by watching or listening. By offering written content, you’re catering to a significant portion of your audience who process information best through text.
In my years building Financer, I’ve never regretted investing in quality written content.
John Talasi
CEO & Founder, Financer
Ace Zhuo - Trading FX VPS
Absolutely, written content still holds tremendous value even in today’s visually-driven world. From my own experience, there’s something special about how the written word connects on a deeper level.
Unlike fleeting visuals, writing allows for depth, reflection, and personal interpretation. It lingers in the mind longer, offering context and clarity that quick videos or images often cannot.
For me, writing feels like a conversation—it’s intentional and thoughtful, which makes it irreplaceable in many ways.
People still turn to well-crafted articles, blogs, or even meaningful captions because they crave substance, not just speed.
I believe that written content provides a sense of authenticity and trust that flashy visuals often struggle to convey.
Ace Zhuo
Business Development Director, Trading FX VPS
Ryan Jones - SEOTesting
Yes! Even in the age of multimedia, written content still holds value!
I still firmly believe that written content on the web will be successful for many years to come, we just need to re-think it a little more.
Yes, we might be seeing diminishing returns from written content, but it will still get clicks, it will still influence people, and it will still get results. Just take a look at (even now) how much bigger Google is than ChatGPT. Yes, that’s changing, but not at the rate we think.
We also need to think about the ideation of multimedia content. Where does it come from? Often it comes repurposing written content. So written content is still going to be there!
Ryan Jones
Marketing Manager, SEOTesting
Oana Păuna
Absolutely, written content remains invaluable. While multimedia is increasingly dominant, written content offers depth, context, and the opportunity to build thought leadership. It’s especially crucial for B2B audiences who seek insightful, detailed information rather than just quick visual consumption.
Written content also supports SEO, provides space for nuanced explanations, and serves as a foundation for multimedia adaptations, like scripts or infographics. In my own work, I’ve found that well-researched, well-structured articles not only attract traffic but also foster long-term engagement and trust.
Oana Păuna
Content Writer and Social Media Manager, Oana Păuna
Richie Treadway
Absolutely, in a world of short video reels and memes, written content is still important for those that really want to delve into and learn a subject. It allows us to explore a new subject at our own pace, scanning and speed reading where appropriate, pulling exactly the information we are looking for. People don’t always have the time for a 20-minute YouTube tutorial, or multiple tutorials, rewatching the same information rehashed many times to find new nuggets of information.
And when it comes to search and SEO, clickless result snippets are currently still being pulled from written content. While they are being called “no-click” results, getting your content into that section does result in visibility and more importantly, clicks. It certainly isn’t as much as holding the number one spot on the SERP would traditionally generate, but it is enough to make that spot worth the effort. When AI summaries and answer boxes are reducing traffic overall, owning one of those spots is more valuable than ever.
Richie Treadway
Digital Marketing Specialist, RichieTreadway
On behalf of the BoostMyDomain community of readers, we thank these leaders and experts for taking the time to share valuable insights that stem from years of experience and in-depth expertise in their respective niches.
BoostMyDomain invites you to share your insights and contribute to our authoritative publication. Reach a wider audience, build your credibility, and establish yourself as a thought leader in an industry that caters to every business with an online presence!